A copywriter is someone who is paid to write words that are designed to prompt action through advertisements, both online and offline. Despite being one of the most sought after skills out there, many people are still not aware of the work a copywriter does. They might remember a famous ad but are hardly familiar with the …
Advertising is easily one of the most influential art forms of our times. While making every small decision in our daily lives, for instance, “What do I wear today?”, “What do I eat?”, “Where do I eat?”, “What do I read or watch?” or even “Where do I go for a vacation this year?” and …
Advertising 101: Marlboro man and Future of Advertising. Read More »
If you’re a budding entrepreneur just wanting to disrupt the scene with your revolutionary product or idea, the chances are high that you would’ve often seen this term “marketing” being tossed around here and there on the internet or among your peers. And to most people, the meaning of marketing is pretty simple, to sell. …
Your Heading or Headline is easily the most important and impactful part of your copy.
It is on the basis of your headline that the reader decides whether he wants to read the rest of your copy or just shift his attention to something more amusing and interesting.
If you are thinking of stepping into or are even knees deep into the world of digital marketing, chances are high that you have already heard this term “copywriting” being tossed around pretty often. Copywriting is vividly considered as the backbone of digital marketing. It is one of the most important tools of digital marketing …
